Camera prices have dropped substantially over the past several years. However, even with having a nice camera, knowledge, skill, experience, and talent are still needed to take great photos. Things such as white balance, depth of field, off camera lighting, and the balancing of shutter speed, aperture, and ISO are not easily mastered. When you hire me you are hiring somebody with experience, knowledge, and the focus that is required and should be expected from a professional, dedicated photographer.